Flexible Budgeting | PPC Ads
Flexible budgeting grants you the agility to adapt, test and tweak; helping make real-time data-informed decisions to help your business navigate the ever-changing tides of the market and sail towards prosperity!
Flexible budgeting with PPC can help your business in several key ways:
Align PPC spend with seasonal fluctuations - Increase paid search budgets when demand is high, like holidays or summer months for seasonal businesses. Decrease budgets when demand falls to avoid wasted ad spend.
Accommodate new product launches - Boost PPC budgets when first launching a new product to get it in front of interested searchers and rapidly build awareness.
Meet sales and lead goals - Monitor goals/targets monthly and adjust PPC budget up or down as needed to generate sufficient leads and sales.
Manage cash flow - If cash reserves are tight in a given month, PPC budgets can be temporarily reduced as it is a variable cost.
Test budget impact - Run A/B experiments with different PPC budgets to find the ideal budget levels that deliver the best returns.
React to competitors - If a competitor ramps up paid search activity, match their increased spend to remain visible.
Capitalize on opportunities - Quickly increase PPC activity when there are suddenly high-demand keywords and searches to target.
Limit downside - Cap monthly PPC budgets so maximum possible loss is known if campaigns underperform.
