Ice Cream Parlor partners with Local Store Media

Ice cream – the one thing that everyone "screams" for, right? Especially in the sweltering summer heat of Charlotte, North Carolina!

Let me churn out some delectable tips to help you scoop up success with your social media, local store marketing, and potential challenges to watch out for.

Let's start with scoops of social media tips:

Create accounts on Facebook, Instagram, Twitter to build an online presence and following. Post regularly with photos/videos of your ice cream, behind the scenes of the shop, introduce your staff, etc.

Run contests and giveaways to encourage social sharing and growth. For example, "Like and share this post for a chance to win a free ice cream cone."

Use relevant local hashtags like #CLTicecream, #KeepCLTDelicious, #QCeats, etc. to connect with the Charlotte food community.

Partner with local Instagram influencers to do product reviews and sponsors.

Sweet Partnerships

Partner with local schools, businesses, and organizations. Sponsor events and offer discounts. Nothing dissolves the local community's hearts like a business that truly invests itself in the people.

Potenial Pitfalls

Seasonal Sales Slump

Newsflash: people like ice cream more when the sun is busy tanning them. So, the colder months might see a drip in sales. An initiative like "Hot Cocoa & Ice Cream Sundays" could keep the customers coming in winter, too.

Local Competitors

Keep an eye on the other guys, like deciding to locate your store next to a gym. Considering the guilt associated with ice cream post-workout, you might as well set-up next to a dental clinic! Opt for locations close to parks, movie theaters, or family-centric spots.