Leverage social media marketing to help your brewery.
Here are some effective ways a local brewery can leverage social media marketing to help their business:
Promote new beer releases, limited batches, and seasonal offerings to generate buzz.
Share behind-the-scenes photos/videos of the brewing process to engage followers.
Foster community by sharing local events, partnerships with food trucks, bands, and causes.
Collaborate with other local businesses for co-promotions (e.g. beer + cheese pairings with cheesemonger).
Educate followers on different beer styles, ingredients, and the brewing process.
Repurpose positive press and reviews about the brewery.
Respond to comments and questions - be engaged with the audience.