Charlotte, NC brewery benefited from partnering with Local Store Media.

Digital Marketing Campaign

By leveraging Local Store Media's targeting expertise and micro-local awareness strategies, the brewery successfully expanded its Charlotte customer base and transformed social media fans into loyal patrons.

The Challenge:

A Charlotte craft brewery was struggling to drive foot traffic to its tasting room and increase pint sales. While it had loyal fans, awareness of the brewery was low across the greater Charlotte metro area limiting growth.

The Strategy:

Local Store Media devised a geo-targeted digital campaign to raise awareness and drive visits.

This included:

Promoted Posts boosting the brewery's existing organic content to reach engaged users within a 10 mile radius.

Paid ads highlighting live music events, trivia nights, and new beer releases specifically targeting nearby high-intent followers.

Search ads focused on increasing visibility for searches like "Charlotte breweries", "local beer", and "craft beer near me"

The Results:

Tasting room visitors increased 36% within 3 months of campaign launch.

Paid social drove the highest return on ad spend compared to other digital channels.

Campaign generated 18X Return On Ad Spend calculated from pint sales directly attributable to the ads.

Brewery saw a surge in local brand awareness and social following.

Charlotte, NC brewery benefited from partnering with Local Store Media.